Skip to main content

PlainStripes

Every Owner
is a part-time CFO

You started your business because you’re great at building a product or delivering a service,
building a team and solving problems for your clients. Our entire job is to drive the core finance metrics of your business which has been squeezed into the margins of your week. Because it is a full-time job and this was never supposed to be your job.

You started your business because you’re great at building a product or delivering a service,

building a team and solving problems for your clients. Our entire job is to drive the core finance metrics of your business which has been squeezed into the margins of your week. Because it is a full-time job and this was never supposed to be your job.

Book a Consultation Discuss a Project

ABOUT US

We work directly with founders and owner-led businesses.
The people building something meaningful and real, but without the in-house or strategic level financial infrastructure and/or support for cost-control, revenue growth, finance system setup or process transformation to match ambitions.

WHICH BUSINESSES CHOOSE US?

We work with business leaders and owners

Building processes from scratch

Forecasting through constant pivots

Defending headcount against growth pressure

Challenging business leaders and partners spending decisions

Making decisions without precedent

Justifying burn to investors

Tracking cash daily not monthly

⁠Rationalizing Ad spend against revenue growth

Wearing finance generalist hat

Modeling with incomplete data

Dreading losing top talent

Making critical decisions between client calls and meetings

WHY CHOOSE US

Built for speed, clarity, and measurable outcomes.

Executive and strategic level advisory

Work directly with a fractional CFO and certified accountants with controllership experience.

Outcome-driven work

Every engagement targets measurable improvements and we stay on to capture realization: EBITDA, ROAS, Cash Conversion Cycle, ROI, clearer forecasts and investor-ready insights.

Startup Expertise

We work with startup founders, owner-led business at accelerator and growth stages, so we have built expertise in what investors need to see to feel confident that your business remains a desirable investment as you focus on growth.

OUR SERVICES

Finance and advisory services tailored to your business

Financial Reporting & Analysis

Monthly statements, KPI dashboards, variance analysis.

Annual Budgeting & Strategic Guidance

Harmonized budgets, scenarios, cash planning.

Working Capital
& Inventory Optimization

Inventory KPIs, cash conversion cycle, recommendations.

Board & C-Suite Advisory

Executive reporting, strategic meeting support, governance improvements.

Revenue Optimization for Digital Businesses

Inventory KPIs, cash conversion cycle, recommendations.

CUSTOM ENGAGEMENTS

Flexible Engagements. Transparent Pricing.

Flexible pricing designed for growth, offering monthly packages or project-based engagements.

Book a Consultation

CONTACT US

If you're a founder or business leader who needs a trusted financial voice in the room

We'd love to have a conversation.

Consultation Form
Project Form
Pricing Form